What PPC platforms do you manage?

Google Search Ads, Google Performance Max, Google Display, YouTube Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and Microsoft Advertising (Bing). We recommend the right mix based on your buyer type, deal size, and budget. B2B companies with deal sizes above $10K typically see strongest ROI from Google Search and LinkedIn. E-commerce brands generally lead with Meta and Google Shopping.

What budget is required to see results?

Minimum effective budgets vary by platform and market. For Google Search in competitive B2B categories, $3,000 to $5,000 per month is typically the minimum to generate statistically meaningful data. LinkedIn Ads require minimum $1,500 per month to exit the learning phase. We will advise on realistic budget expectations before onboarding, not after.

How do you measure PPC ROI beyond clicks and conversions?

We integrate GA4 conversion data with your CRM to trace leads from click to qualified opportunity to closed deal. This allows us to calculate true cost per acquisition and pipeline-attributed revenue by campaign, ad group, and keyword. Vanity metrics like impressions and CTR are secondary to business outcomes.

Can you improve existing underperforming campaigns?

Yes. Account audits frequently uncover structural issues: poor match type usage, missing negative keywords, landing pages that do not match ad intent, conversion tracking gaps, and budget allocation across campaigns that favors low-performers. Most inherited accounts can be improved materially within 60 days before requiring budget increases.

Paid Search & Paid Social

PPC Management That Turns Ad Spend Into Qualified Pipeline

Paid search without attribution is burning budget. HotBot Studios manages Google Ads, Meta Ads, and LinkedIn Ads with full-funnel tracking from click to closed revenue. Every campaign is built around your actual cost-per-acquisition target, not impressions or click-through rate.

PPC (Pay-Per-Click) Management: PPC management is the ongoing process of planning, building, optimizing, and measuring paid advertising campaigns across search engines and social platforms. For US B2B organizations, effective PPC management means placing ads in front of high-intent buyers at exactly the right moment, with bidding, copy, landing pages, and attribution all optimized together to reduce cost per acquisition and increase qualified lead volume.

By the Numbers

Average First-Quarter ROAS Improvement

Average CPA Reduction After Audit

0 platforms

Google, Meta, LinkedIn, Display

Revenue-Attributed Reporting

What We Deliver

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Google Search Ads

Keyword research, match type strategy, ad copy testing, and Quality Score optimization. Every campaign structured around commercial intent keywords that signal active buying. Negative keyword management prevents wasted spend on irrelevant queries.

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Meta Ads (Facebook and Instagram)

Audience architecture, creative testing frameworks, and funnel stage sequencing for Meta platforms. Cold audience prospecting, retargeting sequences, and lookalike expansion built around your highest-LTV customer segments.

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LinkedIn Ads for B2B

Sponsored content, message ads, and conversation ads targeting decision-makers by job title, industry, company size, and seniority. LinkedIn's account-based targeting makes it the most precise B2B paid channel available.

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Landing Page Conversion Optimization

PPC performance is capped by landing page conversion rate. We audit, redesign, and A/B test landing pages to maximize lead capture from every dollar of ad spend. Variant testing with statistical significance gates.

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Full Attribution and Reporting

GA4 event tracking, CRM integration, and call tracking ensure every conversion traces back to the specific campaign, ad group, and keyword that generated it. Weekly performance reports cover spend, CPA, lead quality, and pipeline contribution.

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Retargeting and Remarketing

Audience segmentation by page visited, time on site, and funnel stage. Sequential retargeting that delivers progressively stronger offers as prospects move closer to decision. Cross-platform retargeting across Google Display, Meta, and LinkedIn.

Who This Is For

B2B SaaS Companies

Challenge: Long sales cycles make it hard to justify paid spend when conversion to revenue takes 60 to 180 days.

Solution: Pipeline-stage attribution model traces PPC spend to SQL and closed revenue, not just lead volume. Bidding strategies optimize toward lead quality signals from CRM, not raw conversion count.

Professional Services

Challenge: High CPCs in competitive service categories make cost-per-lead from search unsustainable without strong conversion optimization.

Solution: Landing page conversion audit and redesign reduces CPA before scaling budget. Quality Score improvements from tighter ad groups reduce average CPC.

E-Commerce Brands

Challenge: ROAS targets are difficult to maintain as CPCs rise and tracking accuracy degrades from iOS privacy changes.

Solution: Server-side conversion tracking, first-party data activation, and Meta Conversions API restore signal accuracy. Performance Max campaigns structured with proper asset segmentation to avoid budget waste.

Local Service Businesses

Challenge: Google Local Services Ads and search campaigns targeting specific US cities have high intent but require constant bid and budget management.

Solution: Geo-targeted campaign structure with dayparting, device bid adjustments, and call tracking to optimize spend by time of day and location for maximum qualified call volume.

Our Engagement Process

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Step 1

Account Audit and Strategy

Full audit of existing campaigns (if applicable), competitive landscape analysis, keyword opportunity mapping, and audience strategy. Delivered as a paid media strategy document before any spend is committed.

KPIs We Report On

Cost per qualified lead (not cost per click)
Lead-to-pipeline conversion rate by campaign
Return on ad spend (ROAS) by channel
Quality Score average across Google campaigns
Landing page conversion rate by offer
Organic vs. paid pipeline contribution ratio

Frequently Asked Questions

Key Takeaways

✓PPC campaigns are structured around your target cost-per-acquisition, not platform metrics like clicks or impressions
✓Full attribution from click to CRM closes the loop between ad spend and revenue contribution
✓Landing page conversion rate is addressed before scaling spend, higher conversion rate reduces CPA immediately
✓B2B campaigns leverage LinkedIn account-based targeting for decision-maker precision that search alone cannot match
✓Retargeting sequences re-engage high-intent visitors across Google, Meta, and LinkedIn simultaneously
✓Weekly reporting covers spend efficiency and pipeline contribution, not just traffic and clicks